This guide outlines best practices for running effective Meta Ads in 2025, including leveraging Advantage+ automation, optimizing creatives for mobile, and improving lead generation via instant forms.
View DetailsMeta has updated its targeting policies, removing certain detailed targeting exclusions and pushing advertisers toward Advantage Targeting and verified customer lists.
View DetailsNew tools in Ads Manager now let marketers assign different values to audience segments and access incremental attribution reports powered by AI to better track performance.
View DetailsGoogle is now testing more ads inside its AI-powered search features, including AI Overviews and AI Mode. Sponsored product links will appear directly within AI-generated answers on both desktop and mobile.
View DetailsA breakdown of Meta's latest ad platform updates, including auto-tagging features, keyword insights in comments, and expanded brand safety tools within Business Manager.
View DetailsActionable tips to streamline your Meta Business Manager setup — from access controls to asset grouping and event prioritization — ensuring better performance and team collaboration.
View DetailsThis comprehensive guide covers everything from setting up a Facebook business presence to launching optimized ad campaigns with Pixel and ad insights to track performance.
View DetailsAn overview of the major Facebook updates for 2025—ranging from AI-powered creative automation to new augmented reality ad features and revised content moderation policies.
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